Elle Dani is a Competitive Intelligence Analyst at Vetnique Labs, where she leads insights on the pet supplements space across US, UK and EU markets. Her work spans data-driven trend detection, consumer insights, and strategic decision-making for product innovation. She has extensive experience translating early market signals into commercial actions, helping leadership teams anticipate change rather than react to it. Previously, Elle has advised high-growth ventures on data strategy, financial modelling, and evidence-based storytelling. Her current focus is on integrating scientific, commercial, and consumer data to shape proactive intelligence functions.